The situation
A bakery with four Sydney stores, in Leichhardt, Botany, Bondi Junction and Miranda, and a domain that pointed at dead hosting. Roman wanted a site with the same cheek as the brand, every store's hours in one place, a simple way for offices to ask about catering, and somewhere to hire staff.
What we built
- 01All four stores with hours, directions and a call button, Uber Eats where the store has it, under a heading that changes when a store is open
- 02One menu for every store, with the Leichhardt breakfast and lunch menu and its prices marked as Leichhardt only
- 03A catering page with every option in one place, from a box of six to a 120 piece event pack
- 04A pack your box enquiry form that asks one question at a time
- 05A work with us page with a short application for bakers, baristas, front of house and drivers
- 06Copy in the brand's own voice, with lowercase headings and lines taken from its packaging
- 07Each store marked up for Google and AI answers, and the sitemap submitted to Search Console
On a phone
What changed
Live on sonofabaker.com.au since 8 October 2026. Catering enquiries reach the bakery by email and by text, and job applications go straight to its inbox.