Blog

Guides for business owners.

Guides on websites, Google Ads, SEO and AI for Australian businesses, written by the people who do the work.

Google Ads and SEO · 7 min read
SEO or Google Ads: which one should your business spend on first?
Both work. If you can only fund one right now, it comes down to how soon you need leads. This is how we decide for our clients.
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AI Search · 6 min read
Your customers are getting answers from Google's AI, not your website
Google now answers many local searches with an AI summary above the map. If your business isn't named in it, a lot of people never see you, even when you rank. These are the fixes that help.
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AI & Automation · 6 min read
5 AI automations worth setting up before anything else
You don't need AI in every corner of your business. Start with the one job eating the most hours each week. These five are a good place to look.
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